“I often say that working with Toss is like borrowing a business partner for a couple of hours. When you’re a sole director, there’s not a lot of space to talk things out, especially the hard stuff. Our sessions create that space. They’re confidential, focused, and unfiltered. And more than once, I’ve left the room thinking, I know exactly what I need to do now.

Toss brings advice from all angles – marketing, finance, people, operations, growth – and it’s always grounded in real experience. He doesn’t just give direction, he shares stories, tools, examples. What you walk away with is sharp, digestible, and actionable: a clear list of priorities for the next three months, tailored to where your business is right now.

One of the most valuable things he’s taught me is how to zoom out. As a business owner, it’s easy to fixate on the wrong things – a colour on the website, the logo kerning, whatever. But Toss challenges that thinking. He’ll say, that’s not the problem, stop wasting energy there. That kind of honest, outside perspective is rare and incredibly grounding.

Over time, the impact compounds. You look back on your session notes from two years ago and think, I can’t believe those were our challenges then. Our goals have changed, our budgets have scaled, and many of the problems we once agonised over don’t even register anymore. The culture shifts, the systems evolve – and because of Toss, we’ve got the logbook to prove it.

He’s helped us build confidence, too. We used to think certain clients or projects were out of reach. Toss helped reframe that. He pushed us to recognise the calibre of our work and the value we bring, and to start acting like it. That shift in mindset alone has opened doors we might never have knocked on.

Working with Toss doesn’t feel like coaching in the traditional sense. It’s part business therapy, part strategy sprint, part big-picture recalibration. But every session leaves us sharper, more focused, and more confident in the direction we’re heading.”