“Quarterly strategy sessions with Toss are my business therapy. He arrives with the numbers crunched and a clear action plan, so I can focus on decisions instead of spreadsheets. And because of Toss, I’m emboldened to make those decisions. My confidence has grown so much under his mentorship. Post-Covid, when most retailers were holding back, he pushed me to invest. We opened two new stores – including our Arrowtown flagship, the most ambitious fit‑out we’ve ever done – and expanded into Australia. Toss mapped the costs, modelled the profit, and kept reminding me we could pull it off. He was right.

Toss was also right about our digital strategy which, when I first came to him, was largely non-existent. We’d invested everything into making Muse’s in-store experience truly world class, and I didn’t believe we could replicate that level of customer service online. Toss proved otherwise. From paid ads, to EDM flows and website UX, we overhauled everything and within months, online sales had tripled. Most importantly, our e-commerce site felt like a true extension of the brand, not an afterthought. Between Toss and the agencies he recommended, it was clear we’d partnered with people who understood our brand as deeply as we did. And those partnerships are still going strong.

Toss’s vast business network is of course an asset, but what’s incredible isn’t just the breadth, it’s the depth. He is deeply connected across a wide range of industries, yet his understanding of the fashion retail space that Muse operates in is incredibly specific. He knows the players, the patterns, the pressure points. When he gives advice, it’s not just based on broad trends, it’s grounded in first-hand insight. 

That level of relevance makes a huge difference. I’ve referred so many people to him over the years, because I know they’ll get advice that’s tailored, sharp, and immediately useful. For me, he combines financial clarity with real empathy. He’s an advisor, a sounding‑board, and a key reason Muse keeps moving forward – boldly and profitably.”