“I first reached out to Toss when our business was two years old. We were growing fast, but I knew we needed a strategy if we were going to reach that next stage. Since then, we’ve gone from just on a million to mid single digit millions in revenue, set up international shipping, moved warehouses, expanded manufacturing, restructured our team, added a second brand, and we’re about to open our first retail store. It’s been huge.

Toss brought structure when we really needed it. Our monthly meetings are like a reset button – they force us to stop, reflect, and get clear on what’s actually going to make a difference. I’m great at staying busy, but Toss keeps us focused on what matters. He’s helped us understand the difference between activity and impact – and how to keep moving forward without burning out.

What sets Toss apart is that he genuinely gets e-commerce. A lot of business mentors come from service-based backgrounds, but Toss understands how e-com businesses actually operate – the margins, the marketing, the customer behaviour, all of it. That’s been critical for us.He’s also helped me shift my mindset. I used to say yes to every small wholesale order – it felt good, but it wasn’t profitable. Toss gave me the confidence to treat this like a business, not a side hustle. To make the hard calls. To lead properly. He’s helped us take calculated risks when it counts, and stay steady through tough patches, including the post-COVID slowdown and the current market challenges.

He helps with the strategy, but also just keeps you sane. Running a business can feel isolating, and he makes it feel like you’re not doing it alone. He’s incredibly sharp, genuinely invested, and has this rare ability to see what’s coming before it hits. I couldn’t imagine running the business without him.”