“I’ve been working with Toss for many years now. In the lead-up to COVID, we focused on strengthening the brand’s foundations. From operational essentials like refining our systems,  streamlining staff workflows, introducing flexible payment options and improving the usability of our online store, right down to the little ‘nice to haves’, like creating a gift-wrapped experience for every order. We even renovated our studio space.

When the pandemic hit, it turned out we were in the perfect position to pivot quickly. Toss suggested we partner with PH Digital (then Powerhouse) to ramp up our online advertising, and that’s made a massive difference to our e-commerce performance. Having that digital strategy in place, and working alongside people who are both technical experts and creative problem-solvers has been a real turning point for our online sales.

These days I meet with Toss every three months, and we brainstorm ways to keep the brand fresh, innovative and eye-catching. They’re invigorating sessions where we set big goals, so usually I’m getting started on my to-do list that same day. The earlier I can move, the better!

Really it’s that consistent rhythm: the regular check-ins, the clear action points, the small steps that build over time. That’s what’s made a difference. We continue to see improvements in both our finances and our internal workflows, and I attribute that to Toss. It’s a winning formula.”